Marketing Communications
Mailing lists
Generating and maintaining interest with a newsletter is a great way of sharing information with a receptive audience. It is possible to develop and express information and ideas with fewer space constraints.
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An easy to use and reliable Mailing List manager can help in a number of ways. Most obviously it takes the hassle out of administration as people can opt-in and out at will themselves, also bounce management is part of this so the target distribution is more likely to be up to date, relevant and receptive.
Having an archive is a record of long term commitment, support and an invaluable library of information. Automatic archiving takes the hassle by doing this as part of the mailing list process, coupled with an easy to use interface to retrieve past emails.
Security is essential and anti-virus, authentication and authorization mechanisms are included.
Group conversations both private and public can also benefit from the facilities offered by a mailing list manager.
At Persistent Objects we offer Sympa as our Mailing List Manager as it is well supported, offers all the features mentioned and is internationalised.