Marketing Communications

At Persistent Objects we understand the need for effective communication. With decreasing attention spans it is increasingly important to make the best use of all contacts with prospects and customers.

A consistent verbal and visual approach across communication opportunities can help make creation easier and increase their effectiveness.

With so many opportunities it is often useful to focus on least cost and most effective, test their effectiveness, then incrementally introduce more as time and resources allow. With our experience in many aspects of marketing communications we would be happy to discuss any ideas you may have to help increase your effectiveness.

Profitable Marketing is Knowledgeable Marketing

How to make marketing more effective and accountable using measurement and analysis.

Whether it's seeing what works well enabling you to focus on those profitable areas or seeing what doesn't and quickly moving on, Google Analytics helps gain an insight into your site's traffic and your marketing effectiveness by tracking visitors, measuring their interactions, analysing then presenting that data in accessible and relevant ways.

Small Business Marketing

Responsiveness, independence, lower costs, local, freedom, less bureaucratic, greater accountability are some of the many advantages of running a small business.

Although small businesses are usually very good at their core expertise and often highly prized by their customers, many find either their time or experience lacking in other areas such as Planning and Marketing to help grow the business and adapt to ever changing opportunities.

Promotion, Advertising or Sharing information

The differences between Promotion, Advertising, Sharing information and Profile raising may perhaps be more of intention than method since they all share many common traits.

With Marketing as in most of life, Communication is often the most important part of sharing information with a target audience be they friends, colleagues or others.

Digital Marketing

Digital marketing has never been more important, more affordable, more responsive and more pervasive.

More important because most people in the UK research and buy online, if you are online you can be found more easily.

More affordable because Social media such as Facebook is free and entry level Digital Marketing can start with a free website from Getting British Business Online and Google AdWords Express where you set your own budget.

Promotional and supporting material

Whether printed leaflets, business cards, on-line graphics or PDFs, well designed supporting material that reflects the organisation can help to promote and inform after the initial contact. Maintaining and keeping interest as well as a call to action may well be in your prospects hands...

SEF/SEO

Having great content is only useful if it can be found. SEF/SEO offers opportunities to better present pages to search engines.

This article helps to clarify Friendly and Optimisation and how you can help your content to be found more easily.

Promotion - Raising a site profile

Raising the profile of a site is an ongoing exercise and fortunately many aspects can be free or low cost.

There are two sorts of visitor, those who know you and those who don't. Getting new customers is remarkably difficult and often expensive both in terms of time and money so it is usually cheaper to get an existing customer to recommend your services and website.

Mailing lists

Generating and maintaining interest with a newsletter is a great way of sharing information with a receptive audience. It is possible to develop and express information and ideas with fewer space constraints.