Persistent Objects
Petit Chou
Offering the finest Children's clothes and toys for ages 0 to 10 in St Christopher's Place, one of the most individual specialist shopping areas in London’s West End. Petit Chou wanted to expand and offer the best of original toys from all over the world to customers all over the world.
Choosing the open source Magento commerce application was a straightforward choice for Petit Chou. Short-listed for the GREAT Little Shop Awards (London's very best independent Toy Shop) by the London Magazine they wanted to invest their limited resources into maintaining their high standards rather than an expensive proprietary solution. Magento e-commerce platform can be up and running quickly and easily with many of the features they and their customers expect of an on-line shop. Being open source means they get additional benefits including affordability, the comfort of an international user base, also new features become available and old ones easier to use as the application grows.
After completing the basic mechanics and a good design, ensuring the process from sale via payment through to delivery goes smoothly, ongoing tasks of marketing and promoting the site becombe more important. We helped with paper flyers, web adverts, and social media, showing that limited budgets and small target audiences are feasible and effective.